Earlier this month, Amazon (NASDAQ:) announced plans to hire blockchain experts for its advertising division. But how can the use of blockchain technology possibly resolve the pain points in the advertising industry?
For the crypto industry, which is worth more than $240 billion, you’d think standard business tools like a shared database would be de rigueur in the digital advertising industry — but you’d be wrong. In reality, the industry uses very outdated, manual, time-consuming processes when it comes to selling, payment, verification and other critical functions.
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